Uncovering the Creative Minds Behind Milk Makeup: Who Are the Geniuses Behind the Brand?

When it comes to the world of beauty and cosmetics, there are countless brands that have made their mark. From luxury high-end products to affordable drugstore options, there seems to be a brand or product for every type of consumer. But have you ever stopped to wonder who is behind these beloved beauty brands? In particular, the popular and trendy Milk Makeup has taken the industry by storm with their unique and edgy approach. So, who is actually responsible for creating this buzz-worthy brand? In this article, we will dive into the story behind Milk Makeup and discover the individuals who brought it to life. Get ready to learn about the creative minds and innovative visionaries who made Milk Makeup a household name.

Milk Makeup has become a popular brand in the beauty industry, known for its unique and innovative products. From their cult-favorite Hydro Grip Primer to their colorful eyeshadow palettes, Milk Makeup continues to captivate consumers and gain a loyal following. However, have you ever wondered who exactly is behind the creation of this successful brand? In this article, we will delve into the question, “Who made Milk Makeup?”

The Beginnings of Milk Makeup

Milk Makeup was founded in 2016 by Mazdack Rassi and Zanna Roberts Rassi, along with Georgie Greville and Dianna Ruth. The team wanted to create a makeup brand that was expressive, inclusive, and eco-conscious. Before venturing into the world of beauty, Mazdack Rassi and Zanna Roberts Rassi were already familiar faces in the fashion industry as co-founders of Milk Studios – a creative agency that showcases emerging talent in fashion, music, photography, and film.

While working on shoots for Milk Studios, they noticed a gap in the market for makeup products that catered to on-the-go lifestyles and amplified individuality. And thus, the idea for Milk Makeup was born.

Who Are The Founders?

Mazdack Rassi is an Iranian-Canadian entrepreneur who grew up surrounded by creative industries such as film production and marketing. He founded Milk Studios in 1998 with his wife Zanna Roberts Rassi. His leadership skills have been vital in transforming what started as a small photo studio into a multi-faceted creative agency with locations in New York City and Los Angeles.

Zanna Roberts Rassi is an English fashion editor who has worked for publications such as Nylon Magazine and Marie Claire UK. She has also appeared as a judge on several fashion-based reality TV shows. Her experience in the fashion industry has greatly influenced Milk Makeup’s aesthetic, which is edgy, playful, and fashion-forward.

The Creative Minds Behind Milk Makeup

Georgie Greville and Dianna Ruth are the creative minds behind Milk Makeup’s products. Their backgrounds in film production and design have led to the brand’s unique approach to makeup. They wanted to create products that were not only visually appealing but also functional and easy to use.

Influential Figures In The Beauty Industry

In addition to its founders and creative team, Milk Makeup has collaborated with various influential figures in the beauty industry. In 2018, they teamed up with popular beauty YouTuber James Charles for a limited-edition collection. This collaboration not only increased brand visibility but also showcased Milk Makeup’s commitment to inclusivity by featuring Charles as their first male ambassador.

In 2019, they collaborated with Rapunzel of Sweden for a collection inspired by hair extensions. This partnership brought attention to worldly issues such as ocean pollution and the need for sustainable packaging in the beauty industry.

Innovation in Formulas and Packaging

Milk Makeup is known for its innovative formulas and packaging. They were one of the first brands to use cannabis oil in their products, specifically their Kush Mascara – a fan favorite for its conditioning properties.

They have also introduced unique packaging that appeals to consumers who are constantly on-the-go. For example, their Cooling Water Stick is perfect for quick touch-ups on hot summer days while their Face Gloss comes in a rollerball form for easy application without getting your fingers sticky.

Furthermore, Milk Makeup has been committed to using sustainable and eco-friendly materials for their packaging. Their products are cruelty-free, vegan, and they use packaging made from recycled materials whenever possible.

Conclusion

In Conclusion, Milk Makeup was created by a team of creative and innovative minds led by husband and wife duo Mazdack Rassi and Zanna Roberts Rassi. Their vision to create a makeup brand that is inclusive, expressive, and eco-conscious has made them a force to be reckoned with in the beauty industry. With their commitment to innovation in formulas and packaging, along with collaborations with influential figures, Milk Makeup continues to captivate consumers and push the boundaries of traditional beauty standards. So next time you’re using your favorite Milk Makeup product, remember the team behind it who made it all possible.

History of Milk Makeup

Milk Makeup may seem like a relatively new player in the beauty industry, but its roots actually go back quite a ways. The brand was created in 2015, but it is an offshoot of its parent company, Milk Studios, which was founded back in 1996 by Mazdack Rassi, Zanna Roberts Rassi, and Erez Shternlicht.

The founders of Milk Studios had a vision to create a fashion photography studio that would also serve as a hub for upcoming photographers and artists. Over the years, Milk Studios has become known as one of the most prestigious and innovative creative agencies in the world.

In 2015, Milk Studios decided to branch out into the world of cosmetics by creating their own beauty line – thus, Milk Makeup was born. With their expertise in all things creative and cutting-edge, it’s no surprise that Milk Makeup quickly gained popularity among influencers and consumers alike.

Philosophy of Milk Makeup

At its core, Milk Makeup is all about embracing individuality and self-expression. The founders believe that beauty should not be limited by societal norms or standards – instead, it should be inclusive and fun. This philosophy is reflected in their products, marketing campaigns, and overall brand identity.

One of the key elements of the Milk Makeup philosophy is their commitment to clean beauty. This means that all products are formulated without potentially harmful or controversial ingredients such as parabens, sulfates, and formaldehyde-releasing agents. They also strive to use sustainable packaging materials whenever possible.

In addition to clean beauty and self-expression, community involvement is another important aspect of the brand’s philosophy. They regularly partner with organizations that align with their values and donate a portion of their proceeds to various charities.

The People Behind Milk Makeup

Milk Makeup may have been founded by three individuals, but it takes a team to make a successful brand. In addition to Mazdack Rassi, Zanna Roberts Rassi, and Erez Shternlicht, there are many other talented individuals behind the scenes at Milk Makeup.

One of the key players is Georgie Greville, who serves as the Creative Director. Greville has been with Milk Studios since its inception and has helped shape the brand’s identity and aesthetic. Another important member of the team is Dianna Ruth, who serves as the Chief Operating Officer and oversees all aspects of Milk Makeup’s business operations.

The brand also has a diverse group of talent working on product development and marketing campaigns. From chemists to influencers, everyone at Milk Makeup brings their unique perspective and expertise to create innovative and inclusive products.

Innovative Products from Milk Makeup

Milk Makeup may have started with just a few products in 2015, but they have steadily expanded their range to offer an impressive selection of cosmetics. Some of their most popular products include their Lip + Cheek sticks, which come in a variety of shades and can be used on both lips and cheeks for a natural flush of color.

Another crowd favorite is their Blur Stick primer, which blurs imperfections and creates a smooth base for makeup application. Their Kush Mascara has also gained a cult following for its volumizing effect and unique formulation that includes cannabis oil.

Milk Makeup is also known for their innovative packaging – many of their products are designed for easy on-the-go application using roll-on or stick formats. This makes them perfect for busy individuals or those who love travel-friendly beauty options.

Celebrity Fans of Milk Makeup

Since its launch in 2015, Milk Makeup has garnered a loyal following among celebrities as well as everyday consumers. Some notable fans of the brand include actress Zoe Kravitz, singer Ariana Grande, and model Adwoa Aboah.

In addition to using Milk Makeup products on the red carpet and in their daily lives, many celebrities have also collaborated with the brand on limited edition collections. This has helped expand the brand’s reach and introduce their innovative products to even more people.

Where to Find Milk Makeup

Initially, Milk Makeup was only available through their website and at Milk Studios locations. However, as the brand gained popularity, they expanded into other retailers such as Sephora and Urban Outfitters. Today, you can find Milk Makeup products in several countries around the world.

The brand also has a strong online presence through social media platforms such as Instagram and YouTube. They regularly collaborate with influencers and post tutorials showcasing their products. This has helped them connect with their target audience and establish a strong community of beauty enthusiasts.

Milk Makeup may be a relatively new brand, but its history and philosophy run deep. With a focus on clean beauty, self-expression, and community involvement, Milk Makeup continues to push boundaries in the beauty industry. With innovative products loved by celebrities and consumers alike, it’s safe to say that Milk Makeup is here to stay.

1. Who is the founder of Milk Makeup?
A: Milk Makeup was co-founded by fashion and beauty industry veterans Mazdack Rassi, Zanna Roberts Rassi, Dianna Ruth, and Georgie Greville.

2. What inspired the creation of Milk Makeup?
A: The founders were inspired to create a makeup brand that catered to the modern, on-the-go lifestyle and focused on clean, innovative products.

3. When was Milk Makeup launched?
A: Milk Makeup was launched in February 2016 at Sephora stores across the United States.

4. Is Milk Makeup a cruelty-free brand?
A: Yes, all of Milk Makeup’s products are cruelty-free and Leaping Bunny certified.

5. What sets Milk Makeup apart from other beauty brands?
A: Milk Makeup prides itself on its unique approach to beauty by providing easy-to-use products that fit into an on-the-go lifestyle, without compromising on quality or clean ingredients.

6. Can I purchase Milk Makeup internationally?
A: Yes, aside from being available in the US at Sephora stores and online, Milk Makeup is also available in several international markets such as Canada, UK, Australia, and more.

In Conclusion, Milk Makeup is a popular and innovative cosmetics brand that has gained immense recognition in the beauty industry. From its inception, Milk Makeup has been spearheaded by co-founders Mazdack Rassi, Zanna Roberts Rassi, Dianna Ruth, and Georgie Greville. Their vision of creating a cruelty-free, vegan, and inclusive brand has resonated with consumers, making Milk Makeup a coveted brand among young adults.

Through their unconventional marketing tactics and unique product offerings such as the Matcha Toner, Blur Stick, and Kush Mascara, Milk Makeup has disrupted the traditional approach to cosmetics. The brand’s commitment to sustainability and empowering customers to express themselves without boundaries has contributed to its success.

Milk Makeup’s rise in popularity can also be attributed to its strong presence on social media platforms and collaborations with like-minded influencers. Additionally, the brand’s partnership with Sephora has made its products accessible to a wider audience.

As we look towards the future of the beauty industry, it is evident that Milk Makeup will continue to push boundaries and challenge conventional norms. With their ever-growing product line and dedication to inclusivity and sustainability, the brand has set itself apart from its competitors.

In Conclusion, Milk Makeup is not just a cosmetics brand; it is a movement