Unveiling the Mystery: The Truth Behind What Happened To Mented Cosmetics

When it comes to diversity and representation in the beauty industry, Mented Cosmetics quickly made its mark as a game changer. Founded by two Black women, this makeup brand gained recognition for its inclusive range of shades and quality products tailored specifically for women of color. However, in recent months, many fans and critics alike have been left wondering: what happened to Mented Cosmetics? In this article, we’ll delve into the story behind this beloved brand and explore the various factors that may have led to its current state. From controversies to business struggles, join us as we uncover the mystery of what happened to Mented Cosmetics.

Mented Cosmetics is a rapidly growing beauty brand that has been making waves in the cosmetics industry. Founded in 2017 by K.J. Miller and Amanda E. Johnson, two Black women who saw a gap in the market for cosmetics that catered to women of color, the brand quickly gained popularity for its inclusive and high-quality products. However, there have been questions and speculations circulating about what happened to Mented Cosmetics. In this article, we will delve into the details and uncover the truth behind these rumors.

The Beginning of Mented Cosmetics

Mented Cosmetics started as an idea between two college friends, K.J. Miller and Amanda E. Johnson, who were frustrated with the lack of options for women of color in the beauty industry. They noticed that most mainstream beauty brands did not offer shades that matched their skin tones or catered to their specific needs. So, they decided to take matters into their own hands and create a brand that was all-inclusive and focused on filling this gap in the market.

They started with lipstick shades that complemented a range of skin tones, from light to deep, which was an instant hit among consumers who had long been neglected by mainstream beauty brands. The success of their first product encouraged them to expand their range and introduce new cosmetics like eyeshadow palettes, foundation, blushes, bronzers, highlighters, and more.

Rapid Growth and Recognition

Mented Cosmetics quickly gained popularity among women of color as well as other makeup enthusiasts for its high-quality products and inclusive range of shades. The brand received critical acclaim from major publications like Forbes, Elle Magazine, Essence Magazine, and Allure.

In 2018, Mented Cosmetics generated $1 million in revenue within its first year of operation. This milestone made Miller and Johnson the 15th and 16th Black women to raise $1 million in venture capital funding. The brand’s success continued to soar, and it attracted a loyal following on social media platforms with its empowering message of inclusivity and representation.

Collaborations and Expansion

As Mented Cosmetics gained momentum, the brand collaborated with major influential figures in the industry, such as actress and entrepreneur La La Anthony, who launched her own line of lip products with Mented.

In 2019, Mented Cosmetics also expanded its product range by introducing skincare products like facial masks, serums, and moisturizers. The brand aimed to provide a comprehensive beauty solution for women of color by addressing their specific skin concerns.

Speculations and Rumors

Despite its rapid growth and success, there have been speculations about what happened to Mented Cosmetics. Some rumors circulated that the brand was facing financial difficulties or had been sold to a larger corporation or beauty conglomerate. There were also concerns that Miller and Johnson were no longer involved in the day-to-day operations of the company.

These speculations caused worry among loyal customers who were drawn to the brand’s message of empowerment and inclusivity. However, Mented Cosmetics remained silent on these rumors, which only fueled more speculation.

The Truth Behind the Rumors

After much speculation, Miller and Johnson finally addressed the rumors in an interview with Forbes. They clarified that Mented Cosmetics was still owned by them and was not acquired by any larger company. They also stated that they were still heavily involved in all aspects of the business.

As for financial struggles, they admitted that running a beauty business was challenging but reassured their customers that they were not facing any significant financial issues. Like many businesses during the pandemic, they had to adapt to changes but remained resilient through these tough times.

Continued Success and Future Plans

Despite the rumors, Mented Cosmetics continues to thrive and is on track to earn $10 million in revenue by the end of 2021. The brand has also expanded its reach and is now available in retail stores like Target and Ulta Beauty.

Miller and Johnson remain committed to their mission of inclusivity and representation in the beauty industry. They continue to listen to their customers’ needs and expand their product range accordingly. The brand has also started incorporating sustainable packaging and ingredients in their products, taking steps towards becoming a more environmentally friendly company.

In conclusion, Mented Cosmetics remains a successful, Black-owned beauty brand that continues to grow and make a mark in the beauty industry. As with any business, there have been speculations and rumors, but the founders have clarified that they are still at the helm of their company, focused on providing high-quality products for women of color. With its continued success and dedication to inclusivity, Mented Cosmetics is here to stay for the long haul.

About Mented Cosmetics

Mented Cosmetics was founded in 2017 by two friends, KJ Miller and Amanda Johnson. They recognized a gap in the beauty industry for products that catered to women of color. After struggling to find nude lipsticks that complemented their skin tones, they decided to create their own brand that focused on diversity and inclusivity.

The brand’s name, Mented, is a combination of the words “pigmented” and “mentally,” signifying their purpose of empowering women to feel confident in their own skin. Their range of products includes lipsticks, eyeshadow palettes, blushes, foundations, and more.

Mented Cosmetics quickly gained popularity as women finally found beauty products that worked for them. The brand has received praise for its highly pigmented shades and inclusive shade range. They have also been recognized by major media outlets such as Forbes, Essence, and Allure.

Their Initial Success

In its first year of launching, Mented Cosmetics reached $1 million in sales. The brand’s success can be attributed to its unique concept of catering specifically to women of color. Despite being a small company with only four full-time employees at the time, Mented was able to reach a wide audience through social media and word-of-mouth recommendations.

One key factor in their success was also their commitment to high-quality formulas that were not only suitable for diverse skin tones but also cruelty-free and vegan-friendly. This set them apart from other beauty brands that often neglect these aspects.

The brand continued to grow rapidly as they expanded their product offerings and collaborated with influencers such as Jackie Aina and Tamara Dhia. Their innovative marketing strategies further solidified their position in the beauty industry.

What Happened Next?

Just when it seemed like Mented Cosmetics was on an upward trajectory, the brand suddenly disappeared from the market. Customers were left wondering what happened to their beloved beauty brand that they had come to trust and love.

Mented’s founders, Miller and Johnson, announced in a heartfelt video on their Instagram page that they were taking a break from business operations. They expressed their gratitude for the overwhelming support from customers and promised to return soon.

The reason behind this hiatus was due to the brand’s struggle to keep up with the sudden surge in demand. Their small team was unable to fulfill orders fast enough, resulting in delays and unhappy customers. This led to a difficult decision for the founders to pause operations and restructure their business.

Rebranding and Returning Stronger

After taking time off to reevaluate their business model, Mented Cosmetics made a comeback in 2020 with a revamped brand image. They introduced new packaging and improved formulas for their existing products while also adding new ones to their line.

They also hired additional staff and incorporated technology into their operations to improve efficiency. Mented also secured outside funding, allowing them to expand into more retailers across the country.

With this relaunch, Mented Cosmetics proved that they are here for the long haul. The brand has shown immense growth since its initial success and continues to be a leader in diversity and inclusion in the beauty industry.

The Impact of Mented Cosmetics

Mented Cosmetics has not only revolutionized the beauty industry but has also made a significant impact on society. By prioritizing diversity, inclusivity, and representation in their products, they have empowered women of color to embrace their natural beauty.

Their success has also inspired other brands to expand their shade ranges and cater more towards diverse skin tones. This shift towards inclusivity is something that has been long overdue in the beauty industry, and Mented Cosmetics played a crucial role in bringing about this change.

Moreover, the brand has also been actively involved in various social causes, including donating funds towards COVID-19 relief efforts and supporting the Black Lives Matter movement.

Mented Cosmetics has gone through its fair share of challenges, but the brand has come out stronger each time. From their initial success to their hiatus and then relaunch, Mented has proved to be a resilient and innovative company.

Their focus on diversity and inclusion has had a significant impact on the beauty industry, making it more diverse and representative. With their continued growth and success, it’s safe to say that Mented Cosmetics is here to stay for years to come.

Q: What happened to Mented Cosmetics?

A: Unfortunately, Mented Cosmetics is no longer in business.

Q: When did Mented Cosmetics cease operations?

A: Mented Cosmetics discontinued their operations in December 2020.

Q: Why did Mented Cosmetics shut down?

A: The founders of Mented Cosmetics made the difficult decision to shut down the company due to financial challenges exacerbated by the COVID-19 pandemic.

Q: Can I still purchase Mented Cosmetics products?

A: Sadly, all remaining inventory has been sold out and the website is no longer accepting orders.

Q: Will I be refunded for any outstanding orders?

A: If you placed an order before December 2020 and have not received your products, please contact customer service for a refund.

Q: Is there any way to buy Mented Cosmetics products in the future?

A: At this time, there are no plans for new ownership or a restocking of products for Mented Cosmetics. However, you may be able to find some of their products at select retailers while supplies last.

In conclusion, it is evident that Mented Cosmetics has faced challenges and changes since its creation. From its humble beginnings as a solution for women of color in the beauty industry, to becoming a successful brand with a loyal following, Mented has experienced both highs and lows.

The sudden disappearance of their popular foundation and concealer without explanation left many customers confused and disappointed. However, through transparency and open communication, Mented was able to address the issue and regain the trust of their customers.

It is important for companies, especially those in the beauty industry, to be mindful of the impact their decisions have on their customers. The lack of representation and inclusivity in the beauty industry is an ongoing issue, and brands like Mented are needed to provide a solution.

Despite facing challenges and criticism along the way, Mented’s commitment to diversity and quality products has ultimately allowed them to thrive. Their success serves as a reminder that inclusivity is not only necessary but profitable in today’s market.

As consumers, we should continue to support brands like Mented that prioritize diversity and representation. By doing so, we can contribute to creating a more inclusive beauty industry for all.