Unveiling the Truth: Is Tower 28’s Clean Makeup Truly Worth the Hype?

Are you tired of constantly worrying about the ingredients in your makeup? Are you searching for a clean and ethical option that not only looks great but also takes care of your skin? Look no further than Tower 28 Clean Makeup. This brand has been making waves in the beauty industry with its commitment to using only clean, non-toxic ingredients that are safe for all skin types. In this article, we will delve into the world of Tower 28 Clean Makeup, exploring its origins, values, and top products. Get ready to say goodbye to harmful chemicals and hello to a healthier, more beautiful you with Tower 28 Clean Makeup.

Tower 28 is quickly gaining popularity in the beauty world for its clean and non-toxic makeup products. With many consumers becoming more conscious about what they put on their skin, Tower 28’s mission to create clean and safe makeup has piqued the interest of makeup enthusiasts everywhere. One of the questions that many people are asking is, “Is Tower 28 clean makeup?” In this article, we will dive deep into the brand and take a closer look at their ingredients, certifications, and commitment to being a clean beauty company.

The Rise of Clean Beauty

In recent years, there has been a significant shift in the beauty industry towards using cleaner and safer ingredients in cosmetics. This movement was sparked by growing consumer demand for transparency about what goes into their skincare and makeup products. Clean beauty refers to products that are free from harmful chemicals such as parabens, phthalates, sulfates, and synthetic fragrances. These chemicals have been linked to various health concerns like hormone disruption and skin irritation.

As consumers become more educated about these issues, they are actively seeking out brands that prioritize clean and safe ingredients. This growing demand has created a space for brands like Tower 28 to thrive.

Tower 28’s Commitment to Clean Beauty

Tower 28 was founded on the belief that natural doesn’t always mean safe, and safe doesn’t always mean natural. This means that while some natural ingredients may be great for our skin, others may also cause irritation or allergic reactions. On the other hand, lab-made synthetic ingredients can be perfectly safe for our skin.

The brand takes a science-based approach to creating their products by carefully selecting ingredients that have been tested and proven to be safe for use on all skin types – even sensitive skin. This commitment to safety is evident in their “No List” of over 1,500 ingredients that they refuse to use in any of their products.

The Tower 28 Ingredient List

Tower 28’s products are formulated without potentially harmful ingredients like fragrances, parabens, sulfates, and phthalates. Instead, their products are made with a combination of safe synthetic ingredients and natural plant-based ones. The brand also takes pride in being 100% vegan and cruelty-free.

Some of the key ingredients used in Tower 28’s products include:

1. Green Tea Extract

Green tea extract is a powerful antioxidant that helps protect the skin against environmental damage. It also has anti-inflammatory properties that can soothe irritated skin.

2. Apricot Kernel Oil

Apricot kernel oil is rich in fatty acids and vitamin E, making it an excellent moisturizing agent for the skin. It absorbs quickly without leaving a greasy residue and is suitable for all skin types.

3. Mango Seed Butter

Mango seed butter is derived from the fruit’s seeds and is rich in essential fatty acids, vitamins A and C, and antioxidants. It provides deep hydration to the skin and can help improve its elasticity.

4. Coconut Extract

Coconut extract has natural antibacterial properties, making it perfect for acne-prone skin. It also contains healthy fatty acids that nourish and protect the skin from free radicals.

Certifications

Tower 28 takes its commitment to clean beauty a step further by obtaining third-party certifications that verify their claims. The brand is Leaping Bunny certified, which means their products are tested on humans rather than animals. They have also received certification from PETA as a vegan brand.

Furthermore, Tower 28 has been recognized by third-party organizations like EWG (Environmental Working Group) for creating products with low toxicity levels. This further solidifies their dedication to clean and safe beauty.

Customer Reviews

Apart from the brand’s own claims and certifications, the best way to determine if a product is truly clean is by looking at reviews from actual customers who have tried it. Tower 28 has received overwhelmingly positive feedback from customers who have noticed an improvement in their skin after using their products. Many customers with sensitive skin have praised the brand for delivering on its promise of using safe and non-irritating ingredients.

To answer the question, “Is Tower 28 clean makeup?” – the answer is yes. The brand’s commitment to using safe and effective ingredients, obtaining third-party certifications, and receiving positive reviews from customers all point towards their dedication to clean beauty.

Not only does Tower 28 prioritize ingredient safety, but they also focus on creating beautiful and effective makeup products that cater to all skin types. With transparency and customer satisfaction as part of its core values, Tower 28 is undoubtedly a clean makeup brand that deserves recognition in the beauty industry.

What is Tower 28 Clean Makeup?

Tower 28 Clean Makeup is a cosmetic brand that is dedicated to creating high-quality makeup products that are clean, safe, and sustainable. It was founded in 2019 by Amy Liu, a former beauty executive who saw a need for cleaner and more transparent options in the beauty industry.

The brand’s name, Tower 28, comes from the lifeguard tower number at Venice Beach where Liu used to go surfing. It represents her love for the beach and her commitment to creating products that are safe for both people and the planet.

The Importance of Clean Makeup

In recent years, there has been a growing demand for clean and safe makeup products. This is because people are becoming more aware of the potential harmful effects of certain ingredients commonly found in traditional cosmetics. These include parabens, phthalates, fragrances, and other chemicals that have been linked to serious health issues such as cancer and hormonal disruption.

Clean makeup not only avoids these harmful ingredients but also focuses on using natural and organic ingredients that are better for both our bodies and the environment. Tower 28 takes this concept even further by using only vegan and cruelty-free ingredients in their products. This makes it a truly ethical choice for conscious consumers.

Tower 28 – Setting New Standards for Clean Beauty

Tower 28 has set itself apart from other clean beauty brands by having strict standards when it comes to ingredient selection. They adhere to the European Union’s ‘restricted substances list’ which bans over 1,400 hazardous chemicals from being used in cosmetics. Additionally, they have their own ‘no fly list’ of over 250 ingredients that they avoid using in their products.

Their product formulations also undergo rigorous testing to ensure they are both safe and effective. They work with top scientists and formulators to create makeup products that not only provide great results but also have healthier ingredients. This commitment to safety and transparency has earned Tower 28 Clean Makeup a spot on Sephora’s Clean at Sephora list, which features brands with clean, transparent, and sustainable products.

Top-Selling Products from Tower 28

One of the brand’s most popular products is the ShineOn Lip Jelly. It is a nourishing and non-sticky lip gloss that provides a beautiful sheer shine without any of the harmful ingredients found in many other lip glosses. It also comes in a range of shades that complement different skin tones.

Another best-selling product is the BeachPlease Tinted Lip + Cheek Balm. It is a versatile cream-based balm that adds a natural flush to both lips and cheeks. Its buildable formula makes it suitable for creating subtle or bold looks, and its compact size makes it perfect for on-the-go touch-ups.

The SuperDew Shimmer-Free Highlighter is also a fan favorite. Unlike traditional highlighters, it does not contain any glitter or shimmer particles that can clog pores or irritate the skin. Instead, it gives a natural-looking glow with its unique luminous water-based gel formula.

The Tower 28 Promise

What makes Tower 28 truly stand out among other clean beauty brands is their commitment to being inclusive and accessible. They have made an effort to create products that work for all skin types and tones, including those with sensitive skin or conditions like rosacea or eczema. They also believe in offering affordable prices without compromising on quality.

Additionally, Tower 28 prioritizes sustainability by using recyclable packaging and continuously looking for ways to reduce their environmental impact. The brand also partners with organizations to give back to communities in need.

In today’s beauty industry where buzzwords like ‘natural’, ‘organic’, and ‘clean’ are thrown around, it can be challenging to know which brands truly live up to these claims. Tower 28 Clean Makeup is a brand that goes above and beyond in its commitment to using safe, ethical, and sustainable ingredients in their products.

Their dedication to transparency and inclusivity sets them apart from other clean beauty brands, making them a top choice for consumers looking for effective and responsible makeup options. Try out their products today and see for yourself why Tower 28 Clean Makeup is taking the beauty world by storm.

Q: Are all Tower 28 makeup products clean and non-toxic?
A: Yes, Tower 28’s entire makeup line is formulated with clean, non-toxic ingredients that are free from harmful chemicals such as parabens, sulfates, and phthalates.

Q: What does it mean for makeup to be “clean”?
A: Clean makeup refers to products that are made with safe and non-toxic ingredients, without the use of harmful chemicals or artificial additives. It also takes into consideration the environmental impact and ethical sourcing of ingredients.

Q: Does Tower 28 use any animal-derived ingredients in their products?
A: No, all of Tower 28’s makeup products are vegan-friendly and do not contain any animal-derived ingredients.

Q: Is Tower 28’s packaging sustainable?
A: Yes, Tower 28 prioritizes sustainability by using recyclable packaging made from materials such as glass or post-consumer recycled plastic. They also use minimal packaging to reduce waste.

Q: Can Tower 28 makeup be used on sensitive skin?
A: Absolutely! Tower 28 formulates their products with gentle and non-irritating ingredients that are suitable for even the most sensitive skin types. However, it is always recommended to patch test before using any new product.

Q: Where can I purchase Tower 28 Clean Makeup?
A: You can purchase Tower 28 makeup directly from their website or from select retailers such as Sephora and Beautylish.

In conclusion, the question of whether Tower 28 is a clean makeup brand is more nuanced than a simple yes or no answer. While the brand does prioritize using clean ingredients and has been certified by reputable organizations like Sephora and EWG, they do not claim to be entirely free of all potential irritants or allergens. However, Tower 28’s commitment to transparency and inclusivity sets them apart from other clean makeup brands and makes them a promising option for individuals seeking cleaner beauty products.

At its core, the term “clean” in the cosmetics industry is subjective and ultimately relies on personal beliefs and standards. Consumers should carefully research and consider the ingredients used in their makeup products, as well as the brand’s overall values and practices. It is also important to remember that not all clean makeup brands will work for every individual, as everyone’s skin reacts differently to different formulations.

Ultimately, it is up to each individual to define what “clean” means to them and make informed choices based on their own values and preferences. Whether you choose to support Tower 28 or another clean makeup brand, it is crucial to prioritize your health and well-being while also supporting companies that are transparent, ethical, and sustainable.

Overall, Tower 28 offers a refreshing perspective in the world of clean