Unlocking the Truth: Does Ulta Really Carry Elf Cosmetics?

Have you ever wondered if your favorite beauty store, Ulta, carries one of the most beloved drugstore makeup brands, Elf Cosmetics? Well, wonder no more! In the world of makeup and beauty, Elf has become a cult-favorite for their affordable yet high-quality products. And with Ulta being a go-to destination for all things beauty, the question remains: does Ulta sell Elf Cosmetics? As beauty enthusiasts ourselves, we did the research and here’s what we found out. Keep reading to discover if your favorite Elf products can be found at Ulta.

When it comes to makeup and cosmetics, there are countless brands to choose from. However, one brand that has gained popularity in recent years is Elf Cosmetics. Known for its affordable yet high-quality products, Elf has become a favorite among beauty enthusiasts. If you’re a fan of this brand, you may be wondering if it’s available at one of the most popular beauty retailers – Ulta Beauty. In this article, we will delve into the question “Does Ulta sell Elf Cosmetics?” and provide detailed insight into what the brand offers at Ulta Beauty stores.

About Elf Cosmetics

Elf Cosmetics, also known as Eyes Lips Face, is an American beauty brand that was founded in 2004 by Joseph Shamah and Scott Vincent Borba. The brand was created with the mission of providing high-quality makeup at an affordable price. Over the years, Elf has expanded its product range and now offers a wide variety of makeup products including foundation, concealer, eyeshadow palettes, lipsticks, and brushes.

Despite its affordable pricing, Elf Cosmetics uses high-quality ingredients in their products and ensures that they are cruelty-free. Their products are free from parabens, sulfates, and phthalates making them suitable for all skin types. The brand has gained popularity through social media platforms and collaborations with well-known influencers.

The Relationship Between Elf Cosmetics and Ulta Beauty

While Elf Cosmetics is sold on their own website as well as other online retailers such as Amazon and Target, many customers prefer to shop for their makeup in-store. One retailer that customers often turn to is Ulta Beauty – the largest beauty retailer in the United States with over 1200 stores nationwide.

In 2017, Ulta Beauty announced that they would be carrying a selection of Elf Cosmetics products both in-store and online. This partnership was a major win for Elf as it gave them a wider reach to their target market. Since then, Ulta has expanded its range of Elf products and now carries a variety of makeup products from the brand.

What Elf Products Are Available at Ulta Beauty?

With over 1200 stores, the selection of Elf Cosmetics at Ulta Beauty may vary from one location to another. However, there are some staple Elf products that can be found at most Ulta stores. These include the popular Poreless Putty Primer, Camo Concealer, Flawless Finish Foundation, and 16HR Camo Concealer.

In addition to these top-selling products, Ulta also carries a wide range of Elf makeup brushes and tools such as their best-selling Blending Brush and Fluffy Eye Blender Brush. Customers can also find a variety of eyeshadow palettes including the popular Holy Hydration! Daily Moisture Set and 18 Hit Wonders Eyeshadow Palette.

Bonus: Ulta Beauty Exclusive Products from Elf

One perk of shopping for Elf Cosmetics at Ulta Beauty is access to exclusive products that can only be found at Ulta stores. These include the Jelly Pop collection which features a range of lip glosses, blushes, and highlighters in fun jelly-like formulas perfect for achieving that dewy summer look.

Additionally, Ulta also has exclusive holiday sets such as the Rose Gold Makeup Kit that includes an eyeshadow palette, lip glosses, blushes, and brushes all in a rose gold theme – making it the perfect gift for any makeup lover.

Benefits of Purchasing Elf Cosmetics at Ulta Beauty

One major benefit of purchasing Elf Cosmetics at Ulta Beauty is the opportunity to earn rewards points through their loyalty program – Ultamate Rewards. Customers earn points for every dollar they spend at Ulta which can then be redeemed for future purchases.

Moreover, Ulta offers frequent sales and discounts on Elf products, making it a great way to save money on your favorite makeup products. Customers can also take advantage of the “buy more, save more” deals that Ulta often has on Elf products such as “Buy 2, Get 1 Free.”

To answer the question “Does Ulta sell Elf Cosmetics?” – Yes! Ulta Beauty is one of the largest retailers that carry a variety of Elf products both in-store and online. With its wide selection and exclusive product offerings, shopping for Elf at Ulta has become a favorite among beauty enthusiasts. So next time you visit your local Ulta store, don’t forget to check out the Elf section and explore some new affordable makeup options.

Welcome to our comprehensive guide on one of the most popular questions regarding beauty and cosmetics – “Does Ulta sell ELF cosmetics?” In this article, we will dive deep into the world of beauty retail and explore the relationship between Ulta and ELF Cosmetics. We will discuss the history of both brands, their product offerings, and their partnership. By the end of this article, you will have a clearer understanding of whether or not you can find ELF Cosmetics at Ulta stores. So let’s get started!

The History of Ulta

Before we delve into the current state of Ulta’s partnership with ELF Cosmetics, it is important to understand the history and background of this popular retailer. Ulta Beauty was founded in 1990 by Richard E. George and Terry Hanson in Bolingbrook, Illinois. The first Ulta store opened in 1990 under the name “Ulta3” with a focus on discounted salon services.

Over the years, Ulta expanded its product offerings to include makeup, skincare, haircare, and fragrance products from various brands. Today, Ulta Beauty is a major player in the beauty retail industry with over 1,200 stores across the United States.

The History of ELF Cosmetics

ELF (which stands for Eyes Lips Face) was founded in 2004 by Joseph Shamah and Scott Vincent Borba with a mission to provide high-quality affordable cosmetics. The brand quickly gained popularity for its low-priced yet high-quality makeup products.

Since its launch, ELF has expanded its product line to include skincare and beauty tools. The brand has also gained international recognition for its cruelty-free and vegan products.

Ulta’s Product Offerings

As mentioned earlier, Ulta offers a wide range of beauty products from various brands under one roof. When it comes to makeup, Ulta has a vast collection of products such as foundations, concealers, eyeshadows, lipsticks, and more. They also offer different skincare products for all skin types and concerns. Additionally, Ulta has a selection of haircare products and tools for all hair types.

One of the major reasons for Ulta’s success is its ability to cater to different budgets. The store offers products ranging from drugstore brands to high-end luxury brands, making it a one-stop-shop for beauty enthusiasts.

ELF Cosmetics at Ulta

Now coming to the main question – does Ulta sell ELF Cosmetics? The answer is yes! In 2018, ELF Cosmetics announced its partnership with Ulta Beauty to expand its distribution across the United States. This means that ELF products are now available in both ULTA stores and on their online website.

Through this partnership, ELF aims to further increase its accessibility and reach a wider audience. With over 1,200 ULTA stores across the country, it is now easier than ever to get your hands on your favorite ELF products.

What Products Can You Find at ULTA?

ELF has an extensive range of products that are available at ULTA stores and website. Some of their most popular items include:

– Poreless Putty Primer
– Camo Concealer
– Acne Fighting Foundation
– Bite-sized Eyeshadow Palettes
– Baked Highlighters
– Jelly Pop Dew Primer
– Lip Exfoliators
– Flawless Finish Foundation

Apart from these best-sellers, you can also find exclusive sets and limited edition collections from ELF at ULTA stores.

Why Should You Shop for ELF Cosmetics at ULTA?

With so many options available in the beauty market today, one might wonder why they should specifically shop for ELF products at Ulta. Well, there are a few reasons that make this partnership a win-win for both brands and customers.

Firstly, ULTA’s wide range of products and affordable prices make it a go-to destination for beauty enthusiasts on a budget. ELF’s philosophy of providing high-quality products at an affordable price aligns perfectly with ULTA’s goal of catering to different budgets.

Secondly, with the convenience of being able to find ELF products in over 1,200 locations, you can easily restock your favorite products or discover new ones without having to order online.

Lastly, shopping at ULTA also gives you the opportunity to earn reward points through their Ultamate Rewards program. You can redeem these points for discounts or free products in the future.

The Final Verdict

In conclusion, Ulta does sell ELF cosmetics both in-store and online. This partnership has not only expanded ELF’s reach but also made it more accessible to customers. With its wide range of products and affordable prices, ELFs presence at ULTA stores makes it easier for beauty enthusiasts to discover and purchase their favorite makeup and skincare essentials.

So if you’re looking to stock up on some ELF goodies or try out new products from the brand, head over to your

1. Does Ulta sell Elf cosmetics?
Yes, Ulta sells Elf cosmetics both in-store and online.

2. Where can I find Elf cosmetics at Ulta?
Elf cosmetics can be found in the makeup section of any Ulta store, as well as on their website under the ‘Brands’ tab.

3. Are all Elf products available at Ulta?
No, not all Elf products are available at Ulta. However, they do carry a wide range of Elf’s most popular and best-selling items.

4. Does Ulta offer discounts on Elf cosmetics?
Yes, you can often find discounts or promotions on Elf cosmetics at Ulta both in-store and online, such as buy one get one half off or free gifts with purchase.

5. Can I use Ulta coupons on Elf products?
In most cases, yes! You can use store coupons and manufacturer coupons on eligible Elf products at Ulta. However, some restrictions may apply so be sure to check the fine print.

6.Has Ulta ever had a collaboration with Elf?
Yes, in 2020 Ulta had a limited-edition collection in collaboration with Elf called ‘x Perfect for ANY Occasion’ which featured exclusive elf products only available at Ulta stores.

In conclusion, we have explored the question of whether Ulta sells Elf cosmetics, a popular brand in the beauty industry known for its affordable and high-quality products. After thorough research, it can be confirmed that Ulta does indeed carry a wide range of Elf cosmetics both in-store and online.

We discussed how this partnership benefits both companies as it caters to the growing demand for affordable beauty products while also increasing customer traffic for Ulta. Additionally, we also highlighted the unique selling points of both Ulta and Elf cosmetics, such as their diverse product range and commitment to inclusivity and cruelty-free practices.

It is evident that Ulta’s decision to sell Elf cosmetics has been successful in meeting consumer needs and expanding their offerings to cater to a wider audience. This partnership also allows customers to have a one-stop-shop for all their beauty needs, making it a convenient option.

However, it is important to note that although Ulta sells Elf cosmetics, they may not carry every product from the brand’s line. It is recommended for customers to research and check availability before heading to the store or making an online purchase.

Overall, through our analysis, it is clear that Ulta’s partnership with Elf cosmetics has proven to be beneficial for both companies and their customers. Their shared values of