Unveiling the Truth: Is It Cosmetics Really Clean?

With the rise of clean beauty, there has been a growing demand for cosmetics that not only enhance our appearance but also have a positive impact on our overall health. One brand that has gained particular attention in this movement is Is It Cosmetics. From their catchy name to their claims of using clean and high-quality ingredients, many are left wondering – is it really as clean as it claims to be? In this article, we will delve into the world of Is It Cosmetics and investigate the truth behind its cleanliness. Are their products truly safe and beneficial for our skin, or is it just clever marketing? Let’s find out together.

When it comes to cosmetics, consumers are becoming more conscientious about the ingredients that go into their products. With increasing awareness of potential harm from chemicals and toxins, the demand for clean beauty products has skyrocketed in recent years. However, with so many brands claiming to be “clean” or “natural”, it can be difficult to decipher which ones truly live up to these standards. One brand that has gained attention in the clean beauty realm is It Cosmetics. In this article, we will dive deeper into this brand and answer the question on many people’s minds: is It Cosmetics clean?

What is It Cosmetics?

It Cosmetics is a makeup and skincare brand founded by Jamie Kern Lima in 2008. The brand’s mission is to provide high-quality, problem-solving products that make women feel confident and beautiful. It Cosmetics gained a loyal following through its partnership with QVC, where it sold out of its first product within 10 minutes of airing. Since then, the brand has expanded its product range and became known for its iconic “Your Skin But Better CC Cream” which boasts an array of benefits such as anti-aging properties and high SPF.

What Does It Mean To Be A “Clean” Beauty Brand?

The term “clean beauty” does not have a universal definition in the cosmetics industry, as there are no regulatory guidelines on what qualifies as clean or natural. However, most experts agree that a clean brand focuses on reducing or eliminating toxic or harmful ingredients from their formulas.

In order to be considered clean, a brand should avoid commonly-used chemicals such as parabens, phthalates, sulfates, and synthetic fragrances. These chemicals have been linked to various health concerns including hormone disruptions and skin irritation.

Is It Cosmetics Clean?

It Cosmetics claims to fall under the clean beauty category, with a significant focus on using “good for you” ingredients. The brand is known for its use of skincare-infused makeup and formulates without the use of parabens and sulfates.

Moreover, It Cosmetics’ website includes a “No List” of over 1,500 ingredients that they pledge to never use in their products. This list includes commonly-used synthetic fragrances, as well as less commonly known chemicals such as formaldehyde donors and plasticizers.

Third-Party Certifications

One way to validate a brand’s claim of being clean is through third-party certifications. This means that an independent organization has reviewed and approved the brand’s products or ingredients according to their specific standards.

It Cosmetics does not hold any third-party certifications specifically related to clean beauty. However, they are Leaping Bunny certified, which means their products are not tested on animals. While this certification does not directly address the cleanliness of their formulas, it does suggest an effort towards ethical practices.

The Controversy Surrounding It Cosmetics

Despite It Cosmetics’ efforts towards being a clean brand, they have faced some controversy in recent years. In 2016, the brand was acquired by L’Oréal, a company known for using potentially hazardous chemicals in their product formulations. This sparked concerns among consumers about the future direction of It Cosmetics and whether they would maintain their “clean” status.

Additionally, some people have criticized certain products from It Cosmetics for containing chemicals such as retinyl palmitate and phenoxyethanol – although neither of these ingredients is included on the brand’s “No List”.

The Bottom Line: Is It Cosmetics Clean?

After looking into It Cosmetics and its formulations, it can be concluded that the brand is mostly clean according to industry standards. They do not include many of the commonly used toxic chemicals in their products and have a comprehensive “No List” that showcases their efforts towards clean beauty.

However, the brand does not hold any third-party certifications specifically related to clean beauty, and some may find their acquisition by L’Oréal to be a red flag. Ultimately, whether It Cosmetics is clean or not may depend on each individual’s personal definition and what factors are most important to them.

While it can be challenging to determine which cosmetics brands are truly “clean”, It Cosmetics certainly makes efforts towards this standard. Through its conscious ingredient sourcing and avoidance of commonly-used toxic chemicals, the brand has garnered a loyal following within the clean beauty community. However, with growing concern over corporate ownership and certain product ingredients, it is up to each consumer to make an educated decision about whether or not they consider It Cosmetics a truly clean brand.

What is Clean Beauty?

‘Clean beauty’ has become a buzzword in the beauty industry, but what exactly does it mean? Clean beauty refers to products that are made with non-toxic, natural, and sustainable ingredients. These products are free from harmful chemicals such as parabens, sulfates, phthalates, and synthetic fragrances. They are also cruelty-free and environmentally friendly. Clean beauty promotes a holistic approach to beauty by promoting self-care and mindfulness in choosing products that prioritize our health and wellbeing. It has gained popularity due to the increasing demand for safe and ethical products in the market.

Why is It Important to Use Clean Cosmetics?

The cosmetics industry is largely unregulated, which means companies can use toxic ingredients in their products without consequences. Many conventional cosmetics contain harmful chemicals that can have long-term effects on our health. These chemicals can irritate the skin, cause allergies, disrupt hormones or even increase the risk of cancer. Moreover, the production of these cosmetics can also harm the environment through pollution and animal testing. By using clean cosmetics, we not only protect ourselves but also support brands that prioritize ethical practices.

Is It Cosmetics Clean?

It Cosmetics is a popular brand that claims to provide skincare and makeup products that are good for your skin. The company was founded by Jamie Kern Lima in 2008 with a focus on creating products for people with skin conditions like rosacea, hyperpigmentation or sensitive skin. They have an extensive range of foundations, concealers, moisturizers and other makeup items that cater to different skin types.

When it comes to clean beauty standards, It Cosmetics falls under a grey area. While they do use some natural ingredients like peptides or collagen in their formulations- they also include synthetic ones like fragrances or dyes. The brand isn’t entirely cruelty-free either, as some of their products are sold in mainland China, where animal testing is mandatory. However, It Cosmetics has taken some steps towards sustainability by using recycled packaging and having a recycling program in partnership with TerraCycle.

What Ingredients Does It Cosmetics Use?

It Cosmetics boasts about its use of “skin-loving” ingredients in its products. Some of the popular ones used are hyaluronic acid, collagen, peptides, niacinamide and green tea extracts. These ingredients have been proven to provide various skin benefits such as hydration, anti-aging or brightening effects. However, they also use synthetic preservatives like Phenoxyethanol and other chemicals like BHT and Cetyl PEG/PPG-10/1 dimethicone- which may not align with the clean beauty standards.

The Controversy Surrounding the ‘CC+ Cream’ Foundation

The It Cosmetics CC+ Cream is their best-selling product that has received mixed reviews from customers. It has been marketed as a “full coverage foundation with the benefits of skincare.” The formula includes snail mucin extract as one of its main ingredients that claims to hydrate and heal the skin while providing coverage. However, this ingredient has sparked controversy among customers who question its effectiveness and whether it belongs in cosmetics at all.

Snail mucin extract is rich in glycolic acid and allantoin, which can be beneficial for acne-prone skin. But there have been concerns about possible bacterial contamination and excretion from snails being harmful to health. While the amount used in cosmetics may not cause any harm, it raises questions about whether it can be considered a natural or clean ingredient.

Their Clean Promise

In recent years, It Cosmetics has made efforts to be more transparent about their ingredients and clean beauty standards. They have a ‘Code of Standards and Health Guidelines,’ which lists the ingredients that are prohibited from use in their products. They also provide a full ingredient list for each product on their website, making it easier for customers to decide for themselves if it aligns with their standards.

In conclusion, while It Cosmetics may not be entirely clean by industry standards, they are taking steps in the right direction. With more awareness and demand for ethical and safe products, we can hope to see further improvements from this brand in the future.

1. Is all of the ingredients used in Is It Cosmetics products clean?
Yes, all of the ingredients used in Is It Cosmetics products are clean and safe for use. Our brand follows strict standards and guidelines to ensure our products are free from harmful chemicals.

2. Are Is It Cosmetics products vegan and cruelty-free?
Our brand is proud to be both vegan and cruelty-free. We do not use any animal-derived ingredients in our products, and we do not test on animals at any stage of our production process.

3. What is the difference between vegan and cruelty-free?
Vegan means that a product does not contain any animal-derived ingredients or by-products, while cruelty-free means that the product has not been tested on animals. A product may be vegan but still be tested on animals, so it’s important to look for both labels when shopping for clean beauty products.

4. Are Is It Cosmetics products free from parabens and sulfates?
Yes, all of our products are free from parabens and sulfates, along with other potentially harmful chemicals such as phthalates, mineral oils, synthetic fragrances, and more. We believe in using clean, effective ingredients that are safe for you and the environment.

5. Does Is It Cosmetics have any third-party certifications for its clean claims?
Yes, we have received certifications from various reputable organizations such as PETA, Leaping Bunny, EWG Verified, and B Corp. These certifications validate our commitment to producing safe and sustainable beauty products.

6. Can I trust the quality of Is It Cosmetics products if they are also clean?
Absolutely! Being a clean beauty brand does not compromise the efficacy or quality of our products. In fact, we have won numerous awards and gained a loyal customer base for our high-performing and clean formulas. You can trust that our products are both safe and effective for all skin types.

In conclusion, determining whether or not Is It Cosmetics is truly clean is a complex and ongoing process. While the brand may boast clean and natural ingredients, there are still factors to consider such as sourcing, manufacturing processes, and potential greenwashing. However, with increased awareness and transparency in the beauty industry, consumers can make informed decisions about the products they choose to use.

It is important for both brands and consumers alike to continue educating themselves about clean beauty standards and advocating for stricter regulations. This not only ensures safety and sustainability in the products we use, but it also holds brands accountable for their claims.

At the end of the day, it is up to each individual consumer to determine what they consider “clean” when it comes to their beauty routine. It is important to recognize that there is no one-size-fits-all definition of clean beauty, as different skin types and values will influence personal preferences.

Ultimately, whether Is It Cosmetics or any other brand can be deemed “clean” depends on one’s own perspective. However, with careful research and knowledge about ingredients and manufacturing processes, consumers can make conscious choices towards a cleaner and more sustainable cosmetic industry.