Tasteful or Tasteless?
OK, we all like cutting edge advertising and pushing the boundaries, yada, yada but the latest sales ad from high end department store Harvey Nichols in London, England may have gone a wee bit too far (yes, pun intended). Remember, this was one of the late Princess Diana’s favorite shopping places.
The sales ad shows an expressionless model in burnt orange trousers with a very obvious wet patch on the crotch. The slogan? “Try to Contain Your Excitement” (I am trying really hard Harvey Nicks).
Twitter has gone mad :
“One user said: ‘Really, Harvey Nicks? Really? They’re certainly pushing the boundaries.’
Another user tweeted: ‘you are kidding about these aren’t you? *checkscalendar*’
One woman posted: ‘that absolutely does not make me the slightest bit inclined to shop there!’
One tweet read: ‘Anyone in advertising? Even if not – take a look at the WORST advertising I’ve ever seen & it’s for @Harvey-Nichols'”
“Defending its latest ads, a spokesman for Harvey Nichols said: ‘We developed the campaign to promote our summer sale and capture the excitement in a light-hearted, humorous way.
‘The images in our advertising were designed to be a visual representation of a well-known phrase.
‘During the production of the campaign, we researched the use of this expression in popular culture and social media and were satisfied that is is both commonplace and invariably used in a playful, inoffensive manner, which was in keeping with the tongue-in-cheek spirit in which we intended our campaign to be taken.'”
Harvey Nichols is not new to controversy, their “Walk of Shame” video at Christmas drew criticism as well.
So what do you think? Class or Crass? One thing is for sure, Harvey Nichols has sure got themselves noticed.