Men Grooming On The Rise


Anti Aging Face Cream, Sir?

Guys are getting in on the act of men grooming. Sure, they have always got a haircut every now and then and may even splash a bit of after shave on after shaving, but statistics are showing that spending on male grooming in all areas is on the rise worldwide.brozilian wax - what women think

It is no surprise really. When you see Johnny Depp wearing nail varnish, or David Beckham sporting a new haircut or hair color every other week, or men sporting hairless bodies and you know they are taking better care of themselves.

In fact, look no further than the transformation of Australian bad boy Shane Warne under the hands of Liz Hurley and no more needs to be said.

Many women are also reporting their male partners using their skin care products and taking a more than average interest in looking good. They are also more concerned about aging, wrinkles, flabby chins and crows feet.

Here is what we are talking about for men grooming:

– 66% increase in the UK during the past twelve months with hair cuts, hair removals and tanning taking the top spots. Something for the boys

– the latest craze is the ‘brozilian’ in the US where men can have partial or full, um… down there waxes.

“What we’re finding is, it’s everybody,” said Mike Indursky, the president of the Bliss chain of spas, which offers a men’s Brazilian called the Ultimate He-Wax for $125. “It’s the gay community, it’s the straight community, it’s very conservative guys, it’s very liberal guys. All different age groups are coming in. It’s much, much bigger than we ever thought.”

Or for those who are not as comfortable dropping their pants in front of strangers, you can have your own men grooming kit, and trim your areas yourself at home using the Braun cruZer body or the Philips Norelco Bodygroom Pro.

“It’s not a niche,” said Kristi Crump, Philips Norelco’s North American marketing director for personal care products. “Lots of men out there are doing it. We were surprised, but now we know it’s a big trend.”

Sales for men’s grooming products have been up 22% the last year.

Asian men buying cosmetics on the rise


– In China, the fastest growing sector for L’Oreal is  men grooming products.

– In India, the male cosmetics market could reach US$600 million by 2016 according to the India Male Cosmetics Market – Consumer Insight 2012 report.

South Korean men spend the most worldwide on men’s grooming products and cosmetics.

Men are catching up with women on grooming spending too.


“Our customers are telling us that they are seeing a huge and increasing demand from men asking for beauty treatments,” Richard Hull, managing director of Salon Services UK & Ireland told The Daily Mail.”


Next time you see your expensive anti aging cream going down faster than expected, check out your partner’s face. He could be the reason why.


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