Your foundation is well, the foundation of your face before you apply any makeup. Be it wild smokey eyes or just a lick of mascara, a good foundation will set the tone to how you look and also how you feel for the day.

Unfortunately, this basic makeup application is still very much mis-understood and in many cases, applied in a haphazard way.

Jenna Menard, Clinique‘s Global Colour Artist is here to rescue us from our foundation mishaps and this is what she has to say:

“Choosing a foundation can be intimidating, as selecting the most suitable formulation involves many variables – texture, consistency, shade and these days – the added benefits.”

1) Choosing the Right Formula

Everyone needs a different formula depending on their age, skin type and the coverage they want. If you want a full on makeup look, go for the thicker full coverage foundations. If you have dry skin, you may want a foundation with a creamier texture, and if you just want a bit of natural coverage to even out the skin tone, you may just want a good tinted moisturizer.

Knowing what your skin wants is the first step to choosing your foundation.

2) Getting the Shade Right

This is probably one of the hardest things to get right as the wrong color will look wrong no matter how amazing your makeup looks. Remember to take in the color of your neck and shoulders and to stand under every conceivable light to see how it looks. A good strong sunlight will give you the best idea but also take into account the lighting of your surroundings.

3) Get the Right Foundation for Your Age

If you were a teenager, you would probably go for a lighter foundation that is made to avoid any acne breakouts. If you were elderly, you may want something creamier and apply it differently so you do not accentuate the lines on your face. Yes, age does play a part but don’t be set in your ways and think that a foundation is forever. Your skin changes as you age, and there are also environmental factors to consider; so check your foundation often to see if it is still suitable for you.

4) Tips for the Mature Skin

Getting extra product into the lines and wrinkles of your face will only make those lines and wrinkles more noticeable. Jenna says : “After applying foundation, take a dry makeup brush and blend over these areas to remove the extra product to keep it from settling. I encourage lightly powdering the skin to help set foundation and keep it stable.”

5) Winter vs Summer Foundation

Yes, you will need two colors or at least something like the Up-Lighting Liquid Illuminatorto lighten or brighten the summer shade. Similarily, you will want to look for a foundation with some SPF protection whether winter or summer so you can protect yourself against fine lines, age spots and skin damage.

6) Loose or Press Powder – which one is best?

Jenna likes loose powder herself applied with a nice big brush so it blends into your skin rather than just sit on top of it. Powder will reduce shine and give the face a more polished matt look but apply slowly and build it up, otherwise you will look as if you have been hit in the face with the stuff.

7) Highlighting

Jenna says : “Highlighter can be used in many different ways. I love to add a touch of “realness” to the skin after foundation by applying a dab of highlighter to the highest part of the cheekbones, the bow of the lip and the bridge of the nose.” She recommends the Up-Lighting Liquid Illuminator in natural for that.

8)Final Tips to Get it Right

a) Build it up. Apply a little and build it up rather than putting too much on too soon.
b) Blend, blend and blend some more so it looks part of your skin.
c) Keep your applicators clean or use disposable sponges.

Here is a foundation application tutorial from Michelle Phan:

Here is a video for a quick flawless application (one minute for the actual application – starts 3:25):




Source : FemaleFirst, High Fashion Mag

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