At least this makeup line by a well known celebrity got a good start : Flower by Drew Barrymore is an affordable and pretty makeup line that will not burn a hole in your pocket – everything is under $15 but looks a lot more expensive and high end.
This was achieved by getting rid of all the expensive marketing promotions (you know, the celebrity endorsements, the expensive models etc…) and Drew just got herself down and dirty with all the product development.
In fact, she traveled to the Walmart headquarters numerous times herself in Bentonville, Ark., to test out the 180+ items on her new line which includes lips colors, eye shadows, nail polishes and more….
The movie actress should know a thing or two about makeup, having been as she says ‘in a makeup chair since age six’ and a co-creative director at Cover Girl for six years.
When asked why she decided to create the line, this was what she said :
“I’ve worn makeup my whole life for film and fashion and worked with the best makeup artists in the world and I love what makeup does for you,” she says. “Then I was the co-creative director at Cover Girl for six years, and when I finished my contract, it was like I had gone to college for six years and I wanted to know what I would do with my degree.”